You'll have to edit the SQL statements in the /admin/coupon_admin.php file to change the sort order.
I've not tested this suggestion, but you could try this:
Around line 1016 you'll see this block of code. Add the extra line, as shown:
Code:
if ($status != '*') {
$cc_query_raw = "select coupon_id, coupon_code, coupon_amount, coupon_type, coupon_start_date,coupon_expire_date,uses_per_user,uses_per_coupon,restrict_to_products, restrict_to_categories, date_created,date_modified, coupon_active, coupon_zone_restriction from " . TABLE_COUPONS ." where coupon_active='" . zen_db_input($status) . "' and coupon_type != 'G'";
} else {
$cc_query_raw = "select coupon_id, coupon_code, coupon_amount, coupon_type, coupon_start_date,coupon_expire_date,uses_per_user,uses_per_coupon,restrict_to_products, restrict_to_categories, date_created,date_modified, coupon_active, coupon_zone_restriction from " . TABLE_COUPONS . " where coupon_type != 'G'";
}
$cc_query_raw .= " ORDER BY date_created";
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