Re: Pre Download questions
You can use built-in EZ Pages to create as many pages for your site as you'd like.
1) Some shopping carts only allow a few additional pages such as 'about us' and terms & 'conditions' etc. Can I add a lot of 'static' pages - i.e. non product pages where I can give safety information etc and really personalise the site?
You will need to use one of the addons.
2) I notice that some of the current stores using Zen Cart have nice, clean, SEO friendly URL's and some do not - i.e. they have long i.d. strings. Do I need an 'add on' to achieve a 'clean' URL? (I hope that makes sense)?
You can do nearly anything with the design, but easy is a relative term, depends on how far from the stock layout you are going to get. There are templates in the Free Add Ons section to give you a place to start.
3) Is it easy to make the website design 'unique'. Are their templates included or is it just a matter of changing the CSS?
Yes, most of the information on the front page can be turned off or changed from your admin.
4) Can I make the index page look more like a 'static' page without it automatically look like a 'shop'.
Please do not PM for support issues: a private solution doesn't benefit the community.
Be careful with unsolicited advice via email or PM - Make sure the person you are talking to is a reliable source.