When a customer initially redeems a gift certificate on Step 2 of 3 page during checkout, the customer then goes to Step 3 of 3 page, and gets a notice that redemption of the gift certificate was successful and that the funds are in the customer's account.
Yay!, that's great. However, at the time of this notice, when the customer arrives at the Step 3 of 3 page, the gift certificate money has only been made available to the customer -- it has not been applied to the current order.
So, the customer is sitting there on Step 3 of 3, thinking that (or figuring that or wondering if) the gift certificate money has been applied to the current order ... but it has not been applied. I realize that the customer needs to go back to Step 2 at this point, in order to apply the money to the current order, but the customer is unlikely to know what is going on at this point. The customer is just looking at the computer screen and wondering why payment in full is still due in the Order Total. Or worse! The customer thinks the gift cert money was applied (it was not) and the customer punches Confirm Order, and then at that point it's a much bigger problem, because the transaction has completed w/o the gift money getting applied to the transaction.
I've thought that a bit more of a message could be given in the 'Congrats, you redeemed a gift cert' message, such as "if you are on Step 3 of 3 go back to Step 2 and apply your money" but the problem with that is then any customer who redeems a gift cert via the ordinary redemption page (not during checkout) would also get that revised message, i.e., a Congrats message talking about checkout pages, and so that shopper is then wondering, 'why the heck are they telling me about checkout pages when I'm not in a checkout sequence.'
I noticed this confusing issue as I was testing redemption of gift cert during checkout. As soon as I got to the Step 3 of 3, I immediately wondered "what the heck" "did it get applied to the current order or not" .. some customers might punch confirm order at that point, and that would really mess things up with that transaction and cause negativity with the customer over the confusion.
... thought I would bring it to your attention for possible fix in a future release ...
Jim







Bookmarks