The logo image is specified by the file(s) /includes/languages/LANGUAGE/YOUR_TEMPLATE/header.php:
Code:
// added defines for header alt and text
define('HEADER_ALT_TEXT', 'Powered by Zen Cart :: The Art of E-Commerce');
define('HEADER_SALES_TEXT', 'TagLine Here');
define('HEADER_LOGO_WIDTH', '192px');
define('HEADER_LOGO_HEIGHT', '64px');
define('HEADER_LOGO_IMAGE', 'logo.gif');
If your site supports english, french, and italian and your template name is TEMPLATE, then you would have 3 files:
/includes/languages/english/TEMPLATE/header.php
/includes/languages/french/TEMPLATE/header.php
/includes/languages/italian/TEMPLATE/header.php
You could have 3 separate logo files (named, for example, logo_en.gif, logo_fr.gif and logo_it.gif) that are specified by the language-specific header.php file. All the logo files would be located in the /includes/templates/TEMPLATE/images directory.
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