IT's a long shot, but here goes.....
I sell tractor parts and customers are quite brand loyal. Each brand is also quite color specific.
Is there any way that when a customer selects a top-tier category, something (even a colored line) changed to that brand's color.
For example, Allis Chalmers tractors are orange. John Deere is green.
Once a customer selects Deere, a header, a colored line, something, changes to green to make them feel brand loyal.......
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