Since this text appears to be in your define_main_page.php, you can edit it in admin and add a class to the link:
Code:
<div id=italianhamper>
<h1>Welcome to Italian Hampers</h1>
<p>We are so passionate about Italian food that we’ve brought home our favourite collection of ingredients from across Italy. Choose one of our special food hampers or create one yourself!
</p>
<p><h2>Christmas is coming</h2>
<p>Our new winter range will be here in mid-November, with a gorgeous selection of festive treats such as our Sorelle Nurzia Panettone, crunchy four-flavoured Gentilli Biscotti tins or the classic Italian almond torrone. What will you send in your Italian hamper this year?
</p>
<p><h2><a class="specialLink" href="index.php?main_page=specials">Autumn Sale</a></h2>
</p>
Then you can add to your stylesheet
Code:
#italianhamper .specialLink {color: #112233; text-decoration: none;}
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