You may not have to create an "account" but you do have to provide BILLING and SHIPPING information.. so despite the fact that you are not making them create a username with a password, they do in fact have to provide the following information for ANY online store selling PHYSICAL merchandise:
- Name
- Address (for shipping and credit card verification purposes)
- email address (to facilitate all sales related communications)
Now I cannot speak for stores outside the US, but for LEGIT USA based businesses, you still have to collect this minimal information if you are selling virtual products for TAX purposes..
My point?? Folks make a REALLY big deal about not making customers create an account. Truth is that with some mods to some of the checkout language, the addition of some mods to help make the process a little more transparent (like Minimum Customer Account Information, Order Steps and COWOA which bundles in Order Steps), the so-called "issues" associated with checking out with an account are pretty much non-issues.. IJS..
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