What follows are two copied posts from another cart forum that no one could answer. Any input would be appreciated. Shopping cars have SO many options I don't want or need and they all want me to add THEIR page of my products when I already have one. What I am trying to do is put a 'buy it now' button next to each item on my index page that goes straight to my payment gateway.
Greg
Post #1
I do NOT want to keep track of my customers and if they have to create an account and give information, they absolutely will run away screaming. My books are, shall we say, politically incorrect. So much so that we frequently get cash in the mail from people who don't believe in credit cards and don't want the paper trail that comes with a check. While I think their fears are misplaced, we all know the customer is always right.
I entertained the idea of just redirecting the paypal buttons to Transaction Central, but saw no way to prepopulate the fields. this meant the customer would have to fill in the amount and I would have to know what to send by only that, since the field TC has for 'reference' would have to have the item filled in it by them with no way for me to let them know this. (I could not modify 'reference'.) Also, if they wanted more than one book, the math was up to them and figuring out what they paid for was up to me. Shipping is not a problem since I always pay it.
Post #2
Too many clicks hurts sales. My customers did not want to go to a page with more info about a particular book to buy it. They came looking for something and if clicking on it from page one did not take them straight to buy it, they left without buying. I had the paypal buttons on the page dedicated to a particular book.They had to click the one they wanted, it took them to the page about that book where the buy it button was and they had to click again. Since I didn't sell much that way, I moved the buy it buttons to the first page and sales doubled.
If all I can accomplish with a shopping cart is to take them from my index page to another page of the exact same books to click yet again the results are predictable.
What would prevent me from just placing the code (the button) the shopping cart page uses to take the customer to the credit card fields on my index page?
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