Re: Creative help needed
Hi Mary Ellen,
One small confusion for me: the text at the top says the gift bag includes a burner (which I choose), 2 oils (which I choose) and 4 tea lights and 2 droppers (which I don't choose?) Maybe mention the tea lights and droppers down below the oils drop-down, in the same order, without any drop-down of course.
The main issue I think is alignment and text styling as aids to guiding the buyer. Whenever you have a series of steps, the layout has to clearly indicate the process, and must not interrupt that process with anything non-linear. (That's as clear as mud but it covers the ground!)
The old way of doing things, with a table structure, made this easy because you could right align the left cells and left-align the right ones, and all your drop-downs would line up nicely. I think it's very important you try to do that, even though it'll be a struggle with the style sheet. Try setting text-align: right for the headings, text-align: left for the drop-down's div, and give the drop-down's div a margin left so they line up where you want them. Something like that should work.
While you're at it, try to get the drop-downs to be the same width, just to remove one more visual anomaly.
Your text headings already have a hierarchy of size, but maybe a bit of colour would help set off the main sections. Numbered steps would help too. And perhaps a 1 pixel box around the area which holds the choices, so people see all that is possible at a glance.
Finally, I'm more than a little confused by all the references to prices. There's Starting at $20, (Up to $35 Value), and Save up to $36. I don't get a quick sense of what the parameters are. I think (Up to $35 Value) could be left out entirely. It sounds like you won't include the fluff and gift card if someone spends more than $35.
I hope this helps. I'm not exactly a gift basket kind of guy, but whether that makes my impressions more valuable or less is up to you.
Breakfast: the most important donut of the day.