Hi there
I have been using Google Analytics to check our conversion rates and shopping cart abandonment rates.
Using this I have managed to get our overall conversion rate to just over 2%. Which is not spectacular but given that we don't sell off the shelf widgets, but customised sports gear, we are reasonably happy with.
But our cart abandonment rate is huge. It dropped after we started using paypal express, but the main neck is still the create account step (albeit this is now the go off to paypal and come back step).
It is around 80%. On a good day. Other days it is closer to 90%.
Is this normal? Because I looked at other zen cart stores, and their checkout process was in most cases just the default.
When we talk about shopping cart abandonment rates, do we include the create account step?
How do other people set their Google Analytics goals?
Thanks
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