Hi all,
I have been live for a few weeks and I have been using Google Adwords as well as Yahoo Marketing Solutions to market my site. The keywords are optimized correctly, my positioning is also good and my products have good Metatag descriptions. I also checked file sizes with this great free analysis tool and I have no warnings. http://www.sitesolutions.com/analysis.asp?F=form
At this point I am averaging 300 hits per day with no sales (around 2100 hits per week). My products are selling reasonably well offline -- in hotels and specialty gift stores but I want to know what the barriers may be in my online environment.
Statistics show that I do have a small percent of these potential customers going to the Login page -- but none create accounts.
In addition, my online marketing analysis shows that my products are correctly priced vis a vis my competition.
I do have SSL and accept Master and Visa Cards. I was thinking that maybe PayPal would boost conversion rates.
Just a few quesitons:
1. Does anyone know how I could do a quick pop-up if a potential customer exits my store without buying, to ask the customer someting like this: "Would you feel more secure if this site offered PayPal? Y/N" and then gather metrics.
I don't want to intrude with a lengthy survey and I don't want to be ineffective due to popup blockers.
2. I am asking this wise community to provide feedback -- negative and positive are ok provided that the feedback is constructive. Anyone can identify errors, but to add value we should create a solution.
At the end of my Mother's Day discount, I will incent new customers to create accounts by offering a 10% discount.
http://www.classophilia.com/store
Thanks,
Richard
Bookmarks