After trying other add-ons for Google Analytics Tracking, eCommerce Reporting and Adwords Conversions I've ended up reworking the most recent "Enhanced eCommerce Analytics" for deployment on 1.5.5 carts.
If anyone's interested I put a version on GitHub and am happy to help with issues.
https://github.com/kanine/zencart_analytics_and_adwords
The main reason I had for doing this was wanting to use the gtag.js as the current recommended method and also was having trouble getting conversions showing correctly in Adwords. The module will only record the successful checkout so no 'funnels', but I may add other events later on.
I have this deployed on our site, which i recently updated from 1.3.9h to 1.5.5! I also built a new 'friendly URL' module for 1.5.5, that only touches 2 lines of core code, but it's not ready for other use yet. If you want to check that out, and the tracking look here: https://www.office-products.com.au/shop/
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