Product description link display?

When adding or modifying a product, there is a "products URL" option that can be entered, how do I display this link to the shopper? That link lets me point to a page on the manufacturer's site which has more information if the buyer is interested, or to an alternate page I make. It's not in Configuration -> Product Listing, where I think it would make the most sense.

Thanks.

Admin> Catalog> Product Types> Product General (or the type you are using)> Edit Layout

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Originally Posted by Kim

Admin> Catalog> Product Types> Product General (or the type you are using)> Edit Layout

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OK, thanks.