Simple Google Analytics - Support

I've had an email exchange with Google Adwords support, in which they have stated with some certainty (they went off and consulted their "technical experts") that the fact that the "google_conversion_label" field is hardcoded to the value "purchase" is likely to be causing under-reporting of conversions.

The field is intended to select a "conversion type" for the conversion to be recorded against. I think the value currently hardcoded in the Simple Google Analytics extension is from a legacy mechanism. Nowadays, the value should be set to a value corresponding to the conversion type - these are generated ids that you can see in the code snippet adwords itself generates for each type.

My site is recording conversions, and I was inclined to believe the numbers. However, despite some debate and the above-mentioned check with the experts, Google were insistent that the value "purchase" is not valid and that the conversion numbers currently reported in my adwords account are not to be trusted.

I am going to hardcode the appropriate ID in my own copy of the add-in, but I thought I should raise this here. If you want, I can forward the email chain privately. It sounds like the add-in needs a configuration option to set the label.

Am I correct that this mod does not notify Google of cancelled orders? It appears that orders I have cancelled and refunded are still showing in Analytics, leading to bad totals for conversions over time. I have found the script that should be executed, but in the script code I need to manually enter the trans id as well as a bunch of other info and make sure it's spot on accurate or I'll get some bad results. Has anyone written an add-on to do this, perhaps a one-click link from the order page in admin?

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Originally Posted by fakeDecoy

Has anyone written an add-on to do this, perhaps a one-click link from the order page in admin?

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Yes. But it will not work with this "Simple Google Analytics" script.
Make same add-on for script is not that difficult, all written at Google - Reversing an E-commerce Transaction.

I saw that Google page, but their solution doesn't look complete. There isn't even an end script tag, so it looks suspect. And hard coding all the data, including all the items in every order, takes quite a while and is prone to human error.

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Originally Posted by fakeDecoy

I saw that Google page, but their solution doesn't look complete. There isn't even an end script tag, so it looks suspect. And hard coding all the data, including all the items in every order, takes quite a while and is prone to human error.

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Sure. It's an algorithm, not a turnkey solution for your CMS.

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Originally Posted by a_berezin

Sure. It's an algorithm, not a turnkey solution for your CMS.

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Quote:

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Originally Posted by fakeDecoy

I saw that Google page, but their solution doesn't look complete. There isn't even an end script tag, so it looks suspect. And hard coding all the data, including all the items in every order, takes quite a while and is prone to human error.

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In short NO there isn't a Zen Cart add-on to do this, and Andrew has pointed you in the direction of the groundwork for creating a turnkey solution for Zen Cart. So if this is a solution you want you will probably need to hire a developer to do this and you can provide him with the data Andrew posted to help him with developing the solution.

I decided against doing this at all. This is a messy implementation on Google's end where there are side effects if you try to reverse a transaction. Inflated conversion rate and transaction count, to name a couple. It's less bad to not do anything.

I apologize if this is a repeat question, I didn't dare plow through 196 pages...

I'm certain that my installation worked correctly. When I look at my content reports in Analytics, it doesn't report all the way to the product level. It shows pageviews for categories and sub-categories, but not for individual products. Am I missing something or do I need to tweak my settings to accomplish this? Any help will be appreciated.

No joy in getting admin page registration for this mod in zc151 as superuser. Ran sga125 (not a, b or c) sql but nothing appears under admin > configuration.

Tried eConcepts admin page reg fix in post 1905 but only got language key error.

http://www.zen-cart.com/showthread.p...65#post1146865

I have no idea if it is my setup that is at fault, but would appreciate help getting over this hurdle.

Solved by using 125c. But after uninstalling 125 sql, I now have a gap in my gID numbering sequence. I hope this gID gap has no ramnifications.