Problems with sales & possible coding error?

[karenkte]

I am worried that my site is making very few sales. It has only been set up since March but 60% of people leave after 30secs and 14% after 2 mins.
I had asked for advice on this on an SEO forum and got the following response....now I am thinking there is a coding error in my site. Can someone please let me know if this is the case and how to recitfy it. My site is www.fairytalefashions.co.uk

Where is your traffic coming from? this is the first thing to know. The better the quality of traffic the morelikely it will convert.

You are using Zen cart which is SEo friendly out of the box, but it looks like you have had a weird modification done to it that I can't quite work out the logic behind. (or is it an error in the coding?)

From the front page, I select an item, but the page I get taken to has a completely different image on it, with the item I want below it. this is a MAJOR LEAGUE screw up When people click on an item they EXPECT to see larger images and more information about THAT item, not to be presented with a large image of something else. I clicked on the Black cat image and was presented with a purple witch. I had to look around the page to find the information I was looking for. Most people will assume it is broken and that the links are going to the wrong page, and they will leave.

Who suggested you do what you are doing? If it was you, then swallow your pride and remove it, if it was your SEO/web designer, find another one as they are costing you money.

The main question though will still be where is your traffic coming from?

Thanks
Kaz

[CJPinder]

I had asked for advice on this on an SEO forum and got the following response....now I am thinking there is a coding error in my site. Can someone please let me know if this is the case and how to recitfy it. My site is www.fairytalefashions.co.uk

From the front page, I select an item, but the page I get taken to has a completely different image on it, with the item I want below it. this is a MAJOR LEAGUE screw up When people click on an item they EXPECT to see larger images and more information about THAT item, not to be presented with a large image of something else. I clicked on the Black cat image and was presented with a purple witch.

Don't worry, this isn't a coding error. It is happening because you have the category images showing on the product info page. To turn it off go into Admin then Configuration -> Product Info and set 'Previous Next - Navigation Includes Category Position' to 0.

Regards,
Christian.

[karenkte]

Thanks

I was worried for a minute there but, with your advice I have sorted out the problem.

Thanks again
Kaz