1366 Incorrect string value: 'zone_name'

[technologist]

Dear users,

I have been trying to install the latest version of Zencart and seem to be getting this error message below:

1366 Incorrect string value: '\xFCrtemb...' for column 'zone_name' at row 1
in:
[INSERT INTO zones VALUES (80,81,'BAW','Baden Würtemberg');]

Please can some tell me how i can resolve this issue??

Best regards,
Technologist