@ScriptJunkie
I agree that it's always best to look for changes that can be effected via the Admin though the changes that ebloger wants can't be done there and need code changes in the current version of Zen Cart.
@ebloger
I assume that you're after an effect similar to that demonstrated on www.monkeyshine.co.uk, which was achieved though changes similar to that which you've already done for the product description and adding the 'add to cart box' from around about line 88 to 114 of tpl_product_info_display.php into relevant template files.
Afterthought - if you have attributes you will get a more info link rather than buy now button (or a choose options button on Monkeyshine)



