It's not purely and advertising issue, but it seems that of all Zen Cart forums this is the one fits the most: It is not a technical issue (I know how to make any field required or not required), yet it has to do with putting potential customers off:
Should the date of birth be a required field?
Some web sites are required by law to verify purchaser's age (e.g. adult content, social networking, etc.). However, I have yet to see a technology store (hardware and/or software) that requires date of birth to register.
I am interested to listen to others' opinion: Would making DOB a required field put off potential customers?




