I'm in the middle of moving my Zen-Cart shop to another host, and have run in to some trouble,

when I try to import my database backup, I get this error message :

Fatal error: Allowed memory size of 16777216 bytes exhausted (tried to allocate 5212796 bytes) in /usr/share/phpmyadmin/libraries/import.lib.php on line 245

what can I do about it ?

any help would be appreciated.