I've done quite a lot of searching on the forums and have most things figured out, but this is puzzling me.

Question 1:
I want to remove the "Dresses" text when you click on the dresses category. I already have the category image, so no need for the text right above it as well. I know this is doable as I had a custom site done for me and there is no text. I just can't find where I do this.

Image:

Question 2:
I would like to change the "What's New" section to an image. What file do I edit, how do I add the image?

This is what it looks like right now:

This is what I want it to look like:

Also, is it possible to have 4 rows instead of 3 for the "What's New" section?

Question 3: How do I move the "Search" row above the logo/banner and make that table transparent? (No white background)

Image:

I am using the latest version of ZC. The only add on I have installed is the Grid/Column add on.

Site url: http://www.chloe21.com/catalog/

Thank you in advance for your help!