It looks like all of these are TEXT input options.

Once you have created the option NAMES (TEXT options do not need an option VALUE), find the product you want to assign these options to in your catalog/products editor.

When you've drilled down to the list of products in a category, you'll see a row of coloured icons on the right, in line with each product displayed.

Click the black one with "A" in it.

Then, when you get to the attributes manager for that product, you need to SELECT each option, then INSERT it into the product.