If you just want to edit the words then you'll find a line in english.php that reads:
Code:
define('TEXT_CLICK_TO_ENLARGE', 'larger image');
Just edit it to what you want.
If you want to get more adventurous then you need to edit tpl_modules_main_product_image.php You are interested in line 15 or thereabouts.
Oh, and you probably want to adjust the noscript version lower down the page too!
You can determine what the 'larger' image is. Zen cart uses three image folders - large, medium and default. So, there are three versions of the image possible on the server. They do not have to be all the same. So, the image in the large folder might be of the inside of the book while the image in the medium and default might be of the cover of the book.