how can i change the number of products listed per page...right now im only getting 3 per page and its pretty annoying for the customer if i have 30 products in a category to look thru 10 pages....im having the same issue in my admin catalog...its only listing 3 items per page as well...maybe they are pulling this 3 from the same variable and its a simple fix...i just cant find where that is...can anyone help?

thanks