Your spreadsheet's column headings are:

"idProduct"
"idSupplier"
"description"
"details"
"price"
"listPrice"
"bToBPrice"
"imageUrl"
"smallImageUrl"
"sku"
"listHidden"
"weight"
"deliveringTime"
"active"
"hotDeal"
"cost"
"visits"
"sales"
"emailText"
"stockLevelAlert"
"formQuantity"
"showInHome"
"dateAdded"
"hasPersonalization"
"freeShipping"
"isBundleMain"
"isDonation"
"bonusPoints"
"searchKeywords"
"length"
"width"
"height"
"rental"
"idStore"
"idStock"
"user1"
"user2"
"user3"
"imageUrl2"
"imageUrl3"
"imageUrl4"
A handful of these are similar to the fields that EP can populate, so in these cases you just need to change the column headers, Then it's a case of choosing what other data to include and what to exclude... and where you cannot include it as a separate field, consider CONCATENATING some of the data fields/cells so you could strip it into the product description text.

As it stands, this spreadsheet cannot be used by easy populate.

My WIKI describes what you need to do.
http://www.zen-cart.com/wiki/index.php/Easy_Populate