I can totally feel this being a really stupid question, but I couldn't find an answer through searching. I have clicked on the radio button that lists an item as "Call for Price," and the price is still showing up in the product listing. The "Call for Price" image is where it's supposed to be, but there is a price listed as well. Where in the admin do I tell Zen Cart to NOT display the price on items listed as "Call for Price?"

Again, as always, thanks in advance, and please don't hate on me too hard for what I'm sure is a pretty dumb question.