I have started from page 1 of the book and did everything it told me too. All steps were taken and worked out great until I tried to get to the page where you see "Zen Cart Set-UP Welcome" (page 47) of the book. I get the page "Welcome to XAMPP for Windows Version 1.4.16"
I used my browser to go to :http://www.example.com/store/
like the book says.