It takes planning!!!
Don't cross sell everything for the sake of cross selling. It will end up confusing the customer.
I prepare my cross sells carefully beforehand in a text file, with suitable comments.
Then I cut and paste them into the input boxes.
I start out small and cross sell a few items to see what it looks like on the website, until I find out what appears best. Often you will end up deleting those few and trying something else.
eg: Maybe you sell iphone4s
They come in 16gb, 32gb and 64gb. Also Black or White. So 6 different phones.
You also sell 10 different cases for these phones.
One way to cross sell:
You could cross sell All ways the 16 items against each other. 240 different cross sells.
When any of these items is displayed the other 15 items would be shown as a cross sell.
Quick and easy to do, but the display may be confusing.
Another way to cross sell:
Create a cross sell with the generic header "Similar Products"
Cross sell All ways the 6 phones against each other.
Create another cross sell with the generic header "Matching Products"
One Way cross sell all the cases to each (all) of the phones.
One way cross sell all the phones to each (all) of the cases.
Now when a phone is displayed.
You will have the cross sell "Similar Products" showing the other 5 phones.
You will also have the cross sell "Matching Products" showing the 10 cases.
If you have a case displayed instead.
You will also have the cross sell "Matching Products" showing the 6 phones that these cases fit.
This is more time consuming to do initially, but gives a better display of the cross sells. (imo)
You must have a common item in each group
or you entered both groups at the same time instead of separately entering each group.
btw: 3 items cross sell all ways = 6 cross sells
4 items cross sell all ways = 12 cross sells




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