My low tech fix for this...

Right now I am pre-ordering an album that comes out in January. The product name is "The Album Name (PRE-ORDER ** SHIPS THIS DATE)".

On my "to do" list is to add some text to the category, but for the most part this is working for me. We put out news about the pre-orders on our social networking sites, told the fans that pre-orders are discounted heavily, and am going from there.

When the album comes out, I'll have to spend some time editing product descriptions.