Pick it apart

[ka1ber]

recently I have been working on our online store...mainly with layout and trying to maximize SEO (still a work in progress) however i was wondering if the gurus on here would be willing to stop by the site and pick it apart a little ....i know there are things that need changed, however i have been staring at it for so long that everything just meshes together. Any input at all is much appreciated.

www. kieferoutdoor.com

**I am aware that my main page product "description" is automatically inputing my Category fields** --working on how to change.

[saitomedia]

You might have a better luck getting response in the topic *reviewer's corner*, but in any case... here's my little suggestions after looking at your nicely done site, I know it's still under construction..

SEO
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Instead of calling the product category "outdoor fun", you could rename it to "outdoor playsets", "playground equipment", etc.

Because the word "outdoor fun" can be such a broad term, it probably won't score well for people looking to *buy* equipments you sell.

Same applies to "outdoor living", you could probably merge these products with the category "Outdoor Furnitures".

"Flags" -> "Outdoor Flags" etc..

Product info page
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I had to look around for the "add to cart" button as it was located on the left side,
I was about to click on the button "tell a friend" instead, maybe I'm loosing my sight.. lol

General
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Include your business contact number (phone) into your header design. Some people prefer hearing a real voice, and this offers them a piece of mind.

Site seal
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Assuming that you're going to use SSL, don't forget to add a site seal sidebox and
indicate which type of security you're using to protect the customers.

[ka1ber]

Thank you very much i appreciate you taking the time, it helps a bunch. Very insightful observations!