Help with brand new site and template

[oneshotoptics]

hello all!

I need a little help here, as I am very new to Zen Cart and how it works. I just installed Zen Cart on my website and then I went to download the template, "Pure Red", but for some reason it does not look right at all to me....

Please take a look at the site- http://oneshotoptics.com

My questions are:

Why do the links at the top of page in the nav bar have all the extra type?
What is going on with the "floating" text under the search bar on the left?
Where is the "log in" links and such under red nav bar?
Why is there "HEADER_CURRENCY" type floating next to the currency box on the left...

Look at this site http://cranbrookconserves.co.uk/ then look at my site http://oneshotoptics.com why are they so different looking, but yet we are using the same templates...Am I missing something here or...

The site I want my site to look like is http://www.transeltech.com/, we are using the same template, but for some reason mine is messed up...

THANKS SO MUCH IN ADVANCE!