I hope I'm not coming across as offensive... Apologies if I am...

In 1886 a guy called Dr. John Pemberton started a small company in his shed.

Today it's the world's biggest brand.

Proper eCommerce is good for business - regardless of what you are selling - because your CUSTOMERS will see you as being sophisticated and professional. On the internet it's quite easy to make a small business look like a very large business.

Giving customers confidence is perhaps the most critical aspect of selling online.

If you come across as a 2-bit, sloppy organisation, you will just not get people to buy from you online. They will not have the confidence to transact...