Unfortunately, yes. Last year Facebook made a change so the tabs/apps can only be installed to Pages with more than 2000 likes. In addition to this they had previously blocked the custom tabs from being visible on their mobile site. You can now only link to a native phone app rather than viewing the tab directly.
The system still works well for a few of our customers when their clients are more desktop browser-based, but we are no longer actively marketing this product. It's gradually been replaced by Facebook own eCommerce solution launched not long after some of the new restrictions came into force.


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