I don't think it's actually possible to delete the way you described. If you don't want to delete manually you could try using easy populate (it'll take you some time to learn how to use it, but it'll be worth it).
http://www.zen-cart.com/forum/showthread.php?t=34970
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14 Apr 2011, 10:45 PM #2
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Re: how do mass delete all products from one manufacturer?
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