Hello, progress update...
now I can insert a link per option in the attribute controller, its saving to the database without any issues.
My problem is how do I get that link to show up on the frontend. It seems as if there are 2 files controlling this (html_output.php and attributes.php). Any suggestion would be welcome!

Ideally should look like this <option value="value-from-zencart" title="the-new-link-ive-added">Option Value</option>

I can always convert this to a jump menu so I'm not worried about that.