
Originally Posted by
schoolboy
WHile a "good looking" site tells your visitors (potential customers) a lot about your professionalism and attention to detail, remember that it is EFFICIENCY and FUNCTIONALITY that will impress them. If your product are WELL-DESCRIBED, with GOOD IMAGES that show necessary detail, and it's easy to CHECKOUT and PAY, then people will shop with you anyway.
Over time, you can "polish" your site as your skills-set improves, and surprise and delight your customers with a design that ADDS to their experience at your webshop.
But I always say to people... START SELLING !!!
Get a reasonable design up there, and get on with running your business. Get the cash coming in...
I have a client who (back in late 2005) wanted a site very urgently, so we just cloned the CLASSIC template, shoved in a couple of different background images, and took the site live.
Now, it's 2011, and her site looks exactly the way it did back in 2005 - and she does a LOT of business! She focuses on good SEO principles, good prices, traditional marketing methods, and sells products people want.