To add, I went with:
case 'PRODUCT_LIST_NAME':
$lc_align = '';
$lc_text = '<h3 class="itemTitle"><a href="' . zen_href_link(zen_get_info_page($listing->fields['products_id']), 'cPath=' . (($_GET['manufacturers_id'] > 0 and $_GET['filter_id'] > 0) ? zen_get_generated_category_path_rev($_GET['filter_id']) : ($_GET['cPath'] > 0 ? zen_get_generated_category_path_rev($_GET['cPath']) : zen_get_generated_category_path_rev($listing->fields['master_categories_id']))) . '&products_id=' . $listing->fields['products_id']) . '">' . title_image_exists($listing->fields['products_name'], 'prodlistname' . $listing->fields['products_id']) . '</a></h3><div class="listingDescription">' . zen_trunc_string(zen_clean_html(stripslashes(zen_get_products_description($listi ng->fields['products_id'], $_SESSION['languages_id']))), PRODUCT_LIST_DESCRIPTION) . '</div>';
break;

inthe modules/product_listing.php