UPDATE:

So I ran the test purchase and everything "looks" like it is there, t shows me the attributes attached to the product, but there is no actual zip file t download at the end of the checkout.

It only takes me to a page that says: "Please notify me of updates to these products" if I go into My Account, it does not show the download button there either.

I feel that I am so close to getting this, I am just not there yet and not sure what I am missing.

If you want to take a look, the site is: http://studiorockcreek.com/shop/ and it's the product marked FREE.

Thanks. :)