Yeah your site does look very out of the box! It doesn't look like you changed much other than adding your products.
Costs wise, it depends on exactly what you want done. If it's just graphics to make things look nicer then you can spend anything from a few dollars up to a few hundred. Basically you get what you pay for. You need to be careful if you're looking to get a bargain, there are lots of designers out there who will quote you a wide variety of prices and some will be attractively low, but in my experience that's because the designer is from a 'poorer' country or not sufficiently skilled.
From experience I'd say you'll need to spend $400-600 for a good custom design job. The alternative is to find a template site and buy one for a lot cheaper - but it won't be unique and you also need to get a logo sorted.


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