Help from you HTML experts

**kevinmc3** · 6 Apr 2012, 07:02 AM

I'm not a programmer and would like to edit the below h1 heading:

<p align="center" /><h1 style="text-align: center;"><span style="font-family: arial; font-size: medium;">Vintage Movie Posters, Rare Celebrity Autographs, Autographed Sports Memorabilia & Historical Photos Documents</span></h1>

which has all the keywords within ONE h1 tag, and change
with h1 tags for each keyword separated by commas. I made a couple attempts but messed up the font formats, spacing and alignment. .

**stevesh** · 6 Apr 2012, 12:04 PM

May I ask why you'd want to do that ?

I don't think it makes any sense anymore to use that kind of inline styling when we can separate the various elements into <div>s and do the styling in the stylesheet.

**schoolboy** · 6 Apr 2012, 12:25 PM

Two things:

1. WHERE is this HTML? Zencart uses PHP, so is this in the OUTPUT, or is it something you are putting into some define page, product description, ezpage?

2. Grouping ALL keywords into one long string WEAKENS THEIR SEO RELEVANCE...

Consider...

I have FOUR KEYWORDS I want Google to consider as being important and relevant:-

Red
Green
Blue
Yellow

If I put Red into my <title> tag, my <meta description> tag, my <h1> tag and my <body text>, then Red enjoys 100% consideration for optimisation.

If I put Red and Green into my <title> tag, my <meta description> tag, my <h1> tag and my <body text>, then Red enjoys about 50% consideration for optimisation, and Green enjoys about 50% consideration for optimisation.

Red + Green + Blue, and I achieve further dilution for relevancy - now about 33% each.

Red + Green + Blue + Yellow, and I achieve even further dilution for relevancy - now about 25% each.

What you need to do is start using the EZPages for SPECIFIC KEYWORD OPTIMISATION, where you create articles, information pages, news... where ONE significant and desirable keyphrase is being considered. Yes... you end up with a LOT of additional pages, but guess what? If your content on these pages is GOOD, and they are structured to leverage a specific desired keyword/phrase, Google will munch away on its spidering sessions and give you better rewards.

We use the News and Article Manager, and the Testimonials Manager on MOST of our clients' sites now, and we whip them if they don't constantly add material to their sites, using the principle I describe above.

On the HOME PAGE, you should congifgure all your keywords to match those of your MOST DESIRABLE KEYPHRASE... and it should only be ONE PHRASE...

We have a client who sells Office Furniture, and the MST IMPORTANT KEYPHRASE for him is... guess...

... "Office Furniture"

This is a HUGELY COMPETITIVE phrase as you can imagine, so it must not be DILUTED if at all possible... yet it must also be seen to be IN CONTEXT with other relevant words.

So, the HOME PAGE of his site will NOT mention his company name in the <title> tag, but just the words Office Furniture.

The description tag will also contain the words Office Furniture, with a few other relevant words, and be no more than about 140 characters in total.

The home page's only H1 tag will contain only the words "Office Furniture", followed by some good body text that has relevancy, authority and a sense of importance.

And that's it... we have configured the landing page to leverage "Office Furniture" in the best way it can... This allows us to start adding the vital depth and structure to the rest of the site, and - using this strict principle of ONE page per DESIRABLE KEYPHRASE, we start building up an armoury of good, specific and structured content...

**kevinmc3** · 6 Apr 2012, 06:23 PM

Originally Posted by stevesh

May I ask why you'd want to do that ?

I don't think it makes any sense anymore to use that kind of inline styling when we can separate the various elements into <div>s and do the styling in the stylesheet.

for exactly the reason Schoolboy mentions.

My correction Schoolboy. Yes php code. As mentioned I'm not a programmer , I just run the business. So trying to figure out the exact code i snot rudimentary for me.

**kevinmc3** · 6 Apr 2012, 06:50 PM

Originally Posted by schoolboy

Two things:

1. WHERE is this HTML? Zencart uses PHP, so is this in the OUTPUT, or is it something you are putting into some define page, product description, ezpage?

2. Grouping ALL keywords into one long string WEAKENS THEIR SEO RELEVANCE...

Consider...

I have FOUR KEYWORDS I want Google to consider as being important and relevant:-

Red
Green
Blue
Yellow

If I put Red into my <title> tag, my <meta description> tag, my <h1> tag and my <body text>, then Red enjoys 100% consideration for optimisation.

If I put Red and Green into my <title> tag, my <meta description> tag, my <h1> tag and my <body text>, then Red enjoys about 50% consideration for optimisation, and Green enjoys about 50% consideration for optimisation.

Red + Green + Blue, and I achieve further dilution for relevancy - now about 33% each.

Red + Green + Blue + Yellow, and I achieve even further dilution for relevancy - now about 25% each.

What you need to do is start using the EZPages for SPECIFIC KEYWORD OPTIMISATION, where you create articles, information pages, news... where ONE significant and desirable keyphrase is being considered. Yes... you end up with a LOT of additional pages, but guess what? If your content on these pages is GOOD, and they are structured to leverage a specific desired keyword/phrase, Google will munch away on its spidering sessions and give you better rewards.

We use the News and Article Manager, and the Testimonials Manager on MOST of our clients' sites now, and we whip them if they don't constantly add material to their sites, using the principle I describe above.

On the HOME PAGE, you should congifgure all your keywords to match those of your MOST DESIRABLE KEYPHRASE... and it should only be ONE PHRASE...

We have a client who sells Office Furniture, and the MST IMPORTANT KEYPHRASE for him is... guess...

... "Office Furniture"

This is a HUGELY COMPETITIVE phrase as you can imagine, so it must not be DILUTED if at all possible... yet it must also be seen to be IN CONTEXT with other relevant words.

So, the HOME PAGE of his site will NOT mention his company name in the <title> tag, but just the words Office Furniture.

The description tag will also contain the words Office Furniture, with a few other relevant words, and be no more than about 140 characters in total.

The home page's only H1 tag will contain only the words "Office Furniture", followed by some good body text that has relevancy, authority and a sense of importance.

And that's it... we have configured the landing page to leverage "Office Furniture" in the best way it can... This allows us to start adding the vital depth and structure to the rest of the site, and - using this strict principle of ONE page per DESIRABLE KEYPHRASE, we start building up an armoury of good, specific and structured content...

Schoolboy, all great points!

But, if I were to have 2 or 3 separate h1 tags on the same line, how could I modify the code so it looks same as the 2 or 3 keywords in the same h1 string?

**schoolboy** · 6 Apr 2012, 07:23 PM

Before you start doing all this technical stuff, ask yourself WHY you are doing it, and IF you know what the result will be.

A single HTML page should only ever have ONE <h1> tag. Subsequent headings are <h2> and <h3> etc...

Google looks at the H1 tag as an indicator of what is most important about the page. Again... you don't seem to have grasped my initial analysis.

In MOST situations on zencart, you do not need to worry about manually constructing <h1> tags. The HOME PAGE (define_main_page.php) is probably the ONLY page in the entire system that needs you to provide one.

Zencart creates the page's <h1> based on things like the category name, the product name, the EZPage title... etc. And this is inherently good seo, because itt FOCUSES the keyword on what matters... ie: what the page is called and what it is all about.

The SECRET is to get your products names, page names, category names close to desired keyphrases, or even the actual keyphrases.

There are options to override zencart's core behaviour, exp with regard to custom meta data. In some cases this is valuable.

But stop focusing on the technical stuff that is of decreasing relevance in SEO... Concentrate on GOOD CONTENT.

Sure... the technical bits are still relevant, but you can actually trust that zencart will compile your page HTML in ways that favour search engines' evaluation.

**dnlcrafts** · 4 May 2012, 02:09 PM

I have installed v.1.5.0 and cannot use html in my product description or front page information I enter http://dnlcrafts.com . How do I install an html editor to this version. I have a website with v.1.3.9 and it works great html://cra-sales.com Please have a look and see what I mean

Thanks,
Lou

**stevesh** · 4 May 2012, 02:31 PM

http://www.zen-cart.com/downloads.php?do=file&id=1098

**dnlcrafts** · 4 May 2012, 03:06 PM

Sorry, to have bothered you with this, I just found the answer in another thread.

Thanks,
Lou

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