When adding the code for the Facebook Like button, the URL you want to show the count for (and to be liked) is part of the XFBML code.
For example:
Check out the Facebook developers page for more info: http://developers.facebook.com/docs/.../plugins/like/<div class="fb-like" data-href="http://www.zen-cart.com/" data-send="true" data-width="450" data-show-faces="true"></div>


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