Hi Rod

FWIW my (under)estimates stem from the following:

Australia had 2.2m businesses registered online in 2011.
170,000 new businesses were started in 2012.
Source ABS

So,
10,000 ecommerce/170,000 new business = ~6% of new business.
10,000 ecommerce/2,200,000 existing businesses = ~0.5% of existing businesses.

But then I can hardly wait for this:
http://www.ecommercereport.com.au/au...-november-213/

59 per cent of Australian small to medium enterprises had taken orders online from consumers at April 2011.
source http://www.internetretailing.com.au/...australia.html

http://engage.acma.gov.au/commsreport/e-commerce/

http://www.ecommercereport.com.au/my...ness-activity/

http://blog.competitions.com.au/info...y-infographic/

cheers