How "straight forward" is "straight forward" ?

... depends on your understanding of web-mastership.

If you are a competent webmaster, then the process is straight-forward.

If you are not a competent webmaster, the process can be frustratingly complex.

This plugin is quite detailed, so you need to be diligent when installing it.

There is a link above called PLUGINS...

Look for SIMPLE GOOGLE ANALYTICS for ZC 1.5

or click this link: http://www.zen-cart.com/downloads.php?do=file&id=272