Help with some email changes

[traytray]

How would I change the email link STORE_OWNER etc., which reads my first name at my website, to simply [email protected]?

define('EMAIL_CONTACT', 'For help with any of our online services, please email: <a href="mailto:' . STORE_OWNER_EMAIL_ADDRESS . '">'. STORE_OWNER_EMAIL_ADDRESS ." </a>\n\nStop by and see what\'s new at http://designerperfumesnob.com");

Another other email change I would like to make:

The greetings are currently Dear Ms. or Mr. and I would like it to be Dear First Name Last Name,
How would I replace the Ms. and Mr to reflect names?

define('EMAIL_GREET_MR', 'Dear Mr. %s,' . "\n\n");

define('EMAIL_GREET_MS', 'Dear Ms. %s,' . "\n\n");

define('EMAIL_GREET_NONE', 'Dear %s' . "\n\n");


Thank you.