Quote Originally Posted by mc12345678 View Post
Thinking back on someone trying to do something similar... How are products to be "purchased" once they contact you? Might be going down a path for the front end; however, if the price is set to 0 (which would effectively remove the price from display), then when progressing through checkout it will look as if the product is free, among a few other situations. :/
They would call or email me, we would figure out the price, and I would input the data into my CC processor, receive the check, COD, etc.
So the idea of putting up the "call for pricing" graphic would be to eliminate the checkout functionality. The site would be a product listing site with no pricing. A sort of online catalog. We want to test if sales would go up if we were able to talk to people by voice, rather than them possibly seeing prices and leaving (and seeing it as an impersonal experience). It's an "older" industry/market where "people buying from people" is important" so we definitely want to test this.