ga('ecommerce:addItem', { 'id': <?php echo $zv_orders_id ?>,// Transaction ID. Required. 'name': '<?php echo $row_orderproducts->fields['products_name']?>',// Product name. Required. 'sku':
I am currently knee-deep in nitpicking this plugin to death, to
a) suit my shop and also
b) default shops,

for Google Analytics Enhanced Ecommerce.

I wish to point out that that this bit of code is for Google Analytics Ecommerce Tracking and not for Google Analytics Enhanced Ecommerce. There are differences, minor as they are.