The only reason I am no longer using my mod and have switched to "optional" is because I have wholesale customers and also because I need to be able to save cart contents. Most regular customers choose not to create an account. Even repeat customers tend to not create an account. Its a strange phenomenon that someone doesn't want to enter one extra thing... a password. And I do it to. I've shopped at several sites where I chose guest checkout. I don't really know why. I guess I felt I didn't need to "commit" to those particular sites. But really, its not like we're getting married. (And it only took me 7 years to commit to marriage!)
It's too hard trying to figure out why customers do or don't create accounts. My humble opinion... I think most of them would rather not.







