Google Analytics Integration

[Woodymon]

Google Analytics will track any sales as long as the user is returned to the merchant website after the transaction, and the tracking code is in place to track them.

@Econcepts - Well it's Google Analytics mod behavior with PayPal IPN transactions I was referring to here, not the GA service itself. It is well understood that GA mod will report to GA whenever the customer returns to the ZC checkout_success page (away from PayPal when using IPN). But it cannot be depended on that the customer will always return to the ZC success page.

Thus the transactions tracking statistics become meaningless when all successful PayPal IPN transactions data is not reported/recorded.

That is the crux of the problem...thought I was being clear about that.

@Isaac - When you were previously employing PayPal IPN were ALL your IPN transactions appearing in your GA reports, no matter if the customer returned to Checkout_success page or not. I have not been able to make that happen on the shops where I've implemented the GA mod and PayPal IPN.

Regarding GC and GA, when I have a chance to play with GC v1.4 some more I'll check to see how GA and GC v1.4 behave with each other. If I learn anything useful will forward info your way.

@Andrew - Yes I would be very interested in your two possible solutions. I have a fresh test ZC 137 shop installed which I can experiment with.

Thanks,
Woody

[econcepts]

But it cannot be depended on that the customer will always return to the ZC success page.

Thus the transactions tracking statistics become meaningless when all successful PayPal IPN transactions data is not reported/recorded.

That is the crux of the problem...thought I was being clear about that.

Agreed, and this couldn't be more true, however, keep in mind that this is a problem with all tracking systems which require the "action" to be recorded from the server which originated the transaction (not just Google Tracking).

I use 4 different tracking programs currently (some paying, others free), and they all have that same inherit problem.

[a_berezin]

Agreed, and this couldn't be more true, however, keep in mind that this is a problem with all tracking systems which require the "action" to be recorded from the server which originated the transaction (not just Google Tracking).

What a problemfor php-script to simulate this "action"? For ex. PayPal IPN duplicate checkout_process, but at finish not directed to checkout_success. Can you in ipn_main_handler.php simulate execution of urchin javascript and send all needed information to google-analytics.com? Certainly yes! It is necessary only to know what data, in what format, under what protocol and where to transfer.

Whether there will be it emulation js and call tracking-script as <img src="http://www.google-analytics.com/__utm.gif?<tracking info>" or the sending tracking-data in a xml-format is already question of engineering.

I can very easily show you as collect checkout information for all checkout processing (checkout_processing page, ipn_main_handler and so on) in supertracker system. But I think you it can make.

I use 4 different tracking programs currently (some paying, others free), and they all have that same inherit problem.

What a "4 different tracking programs" you use?

[a_berezin]

@Andrew - Yes I would be very interested in your two possible solutions. I have a fresh test ZC 137 shop installed which I can experiment with.

OK! Wait slightly

[econcepts]

What a problemfor php-script to simulate this "action"? For ex. PayPal IPN duplicate checkout_process, but at finish not directed to checkout_success. Can you in ipn_main_handler.php simulate execution of urchin javascript and send all needed information to google-analytics.com? Certainly yes! It is necessary only to know what data, in what format, under what protocol and where to transfer.

Whether there will be it emulation js and call tracking-script as <img src="http://www.google-analytics.com/__utm.gif?<tracking info>" or the sending tracking-data in a xml-format is already question of engineering.

Good points here Andrew.

What a "4 different tracking programs" you use?

1) IndexTools
2) Hypertracker
3) Google Analytics
- Analytics
- Conversion Tracking
- Ecommerce Tracking
- Goal Tracking
4) Click Tracks (don't really like this one).

They all track different Conversion aspects of a transaction. I like the functionality of some, and the data gathered from others. I combine all that info to get the metrics I need to increase sales. The only free one is Google Analytics.

[a_berezin]

A little tip.
The addition of attributes to the products list in Ecommerce Tracking raises quality of the reports.

[econcepts]

Andrew, yeah, I have those in already (thanks for the tip).

For the type of analysis I need Google Analytics falls short (not your mod, just Google's analytics in general) a bit, even with the "extra attributes".

I run a number of paid search campaigns and hundreds of split tests (out side of the Google realm) and the other systems I use cover those aspects real nicely.

You can do a lot with Google Analytics, I just need a little "deeper" level tracking in some circumstances - with more flexibility, and the way I see it, you can't begin to increase sales if you have no idea where to start.

Analytics will tell you that, so you can "never have enough".

[kelvyn]

OK, I am getting REALLY confused. When I now visit Andrew's download site it says "contribution removed". The contribution is not listed in the Zen Cart downloads either.

I currently have version 1.3.3a installed dated 15th Feb 2007. Is the the last and most current version?

[a_berezin]

When I now visit Andrew's download site it says "contribution removed". The contribution is not listed in the Zen Cart downloads either.

http://www.zen-cart.com/forum/showpo...&postcount=247

I currently have version 1.3.3a installed dated 15th Feb 2007. Is the the last and most current version?

No.

[kelvyn]

http://www.zen-cart.com/forum/showpo...&postcount=247

says

Stop to supported, developing and downloaded. Use variant "made" by cube.

Hmm, cube has only every posted one forum item! Are you sure you mean that member? Tried googling and all sorts. Does anyone know where this contrib lives?