I have recently opened a zen-cart store (midwestbiketrials.com), and am frustrated that i cannot find better reporting on what customers are doing on my site. My hosts' log files basically show me that users are going to index.php and that's it.

I know that the admin shows me a little information on the home screen, and that i can view the "most viewed" and "most purchased" products, but I WANT MORE!. click trails would be beautifull.

Besides that, the admin shows the wrong time, and consequently, starts counting tommorow's sessions and views in the early afternoon. Where can i change that?

finally, is there an article regarding creating google sitemaps and search engine optimization in general?

thanks in advance.
-surlyjake.