Quote Originally Posted by RescoCCC View Post
I've been wondering about this mod and its purpose. Google analytics is a very easy install simply using the code snippet provided by Google, so I'm not grasping the reason for a mod. Are there some additional features to this mod that provide more functionality? Am I missing out on something?
Actually, this mod does quite a number of things that are not easily done by just pasting a snippet of code provided by Google into your page.

Just a few of the items are:

1) Adwords conversion tracking capability
2) Ecommerce tracking (with dynamic order values not static)
3) Ability to customize the tracking code easily from the admin to accommodate additional tracking options.

etc...

If you just copy and paste the tracking code Google provides into your page you won't get product level detail 'conversion level ecommerce tracking' nor would you get adwords conversion tracking.