Eric
20 Ways to Increase Sales Using Zen Cart
Zen Cart contribs: Simple Google Analytics, Export Shipping Information
Good idea Woody. I have a few video tutorials that will be going up on my site shortly. The code I have I posted earlier on in this thread.
For setting up goals etc.. that doesn't involve "code" as much as it involves putting the right items in the right places of Google Analytics (which is easier to explain and show it looks like)
I'll make it a point to put that video up here in the next day or so. It should hopefully clarify the difference between "all items" that Google offers as well as show how to set it all up (on the google side).
Inserting the code alone (that I posted) will only get you "part of the way there".
Again, I'll make it a point to put that video up in the next day or so. I'll post here when it is live.
Eric
20 Ways to Increase Sales Using Zen Cart
Zen Cart contribs: Simple Google Analytics, Export Shipping Information
I think you'll be a bit of a hero for lots of people when you get this completed!
I know I'm greatly looking forward to any kind of tutorial about how to set up the goals/ecommerce part of Google Analytics; video would just be gravy!
I have this mod installed, and Google Analytics is collecting and displaying visitor info about my site, but I obviously went wrong setting up my goals because they're always sitting at 0, and I have more than 0 sales (and my Ecommerce radiobutton has always been set to "yes"). ^_~
So just wanted to say I'm really looking forward to this!
I have also visited your zen optimization blog, and a lot of it really made sense to me, so now I'm implementing some more of your suggestions. ^_^
Thank you!
Glad you like the site. I attempt to provide a lot of data that simply is overlooked most of the time. I prefer to focus on sales conversion aspects of Zen Cart as that is in the end what all store owners want .. right?
I actually got side tracked by a few projects and posts but am planning on finally adding the video tutorial to the blog very soon. I also will address Google Analytics in more detail via the post.
There is a lot to it, and it can be quite confusing for many to setup and get it right. If you are not looking at the right figures, or the setup is not totally correct, the data you use to try to make decisions on is no good and the decisions you make are therefore no good.
Eric
20 Ways to Increase Sales Using Zen Cart
Zen Cart contribs: Simple Google Analytics, Export Shipping Information